Industry:
NGO’s
Service company
War Child
Size of customer base
100.000+ Recurring donors
Key products/services offered
Predictive churn analysis, donor segmentation, health scores, and engagement strategy optimization
Introduction
War Child is a non-profit organization dedicated to supporting children affected by war through protection, education, and psychosocial aid. Operating in 14 countries, the organization relies on a stable donor base of 90,000 recurring and 50,000 incidental donors to sustain its mission.
Problem statement
War Child struggled with donor retention due to limited insights into churn risk. Relying on manual spreadsheet-based analyses, the organization lacked the accuracy and scalability to predict donor behavior effectively. Without data-driven outreach strategies, donor engagement efforts were inefficient and risked alienating supporters.
Our strategy
Churned implemented a predictive analytics solution that provided War Child with real-time insights into donor behavior. By unifying donor data in a centralized dashboard, Churned enabled targeted engagement strategies, optimized email cadences, and personalized donor retention efforts. This data-driven approach reduced churn and enhanced communication effectiveness.
Results
25% improvement in campaign effectiveness
Significant reduction in donor churn
Optimized donor engagement through predictive analytics
Key Take-Aways
AI-driven segmentation allows for better donor retention strategies.
Personalized engagement reduces churn among sensitive donor segments.
Data-driven insights improve email marketing effectiveness.
Written by
Michiel Doornenbal
Founder & CEO
