Industry:
Publishers
Service company
Financieel Dagblad
Size of customer base
100.000+ subscribers
Key products/services offered
Churn risk prediction, CLV (customer lifetime value) analysis, A/B testing via a reinforcement learning engine, and AI-driven next best action recommendations in real time.
Introduction
FD is a leading Dutch media company and part of the FD Mediagroep, which owns The Financieele Dagblad and BNR Nieuwsradio. With over 100,000 subscribers, FD focuses on financial and economic journalism, striving to engage and retain its growing audience.
Problem statement
FD faced increasing churn among new subscribers (tenure < 7 months) and lacked automated, data-driven strategies to enhance retention. Without predictive insights, the company risked losing customers early and missing cost-saving opportunities through automated engagement.
Our strategy
Churned’s AI-powered solution integrated predictive churn analytics, next best action recommendations, and reinforcement learning-based A/B testing. This allowed FD to automate personalized retention strategies and increase engagement among new subscribers.
Results
Signifcant Churn reduction achieved
Scalable, automated retention workflows
Enhanced engagement with AI-driven personalization
Key Take-Aways
Advice to others: Invest in predictive analytics and automated engagement strategies early to prevent churn from spiking among new subscribers.
Overall experience: FD values Churned’s robust AI capabilities, streamlined integration, and real-time insights that empower more strategic, cost-effective retention efforts.
