Churn Happens. We’re Here to Stop It.

We pioneer AI-driven customer retention, empowering subscription businesses with predictive insights and prescriptive actions to retain, reactivate, and upsell customers with unmatched precision.

From the beginning

Our story

In January 2020, Data Science Professor Francisco Blasques, along with his former Master's student Michiel Doornenbal and Maarten Doornenbal, founded Churned in Amsterdam.

They saw a growing challenge: subscription businesses, both B2B SaaS and B2C, were struggling to leverage their data effectively for customer retention.

While customer success teams and marketers knew how important retention was, they were caught between outdated, rule-based tools and slow, expensive consultancy services that lacked real-time actionability.

This realization led to the birth of Churned.

Few more words

What’s Churned?

Churned is a VC-backed, AI-driven Predictive Retention Platform. Headquartered in Amsterdam, we’re an ambitious AI SaaS startup with a global reach. Success begins with an incredible team: we are a group of passionate, innovative minds building the future of customer retention. While we work hard, we also have fun—fueled by the excitement of what we’re creating together.

At the core of everything we do is AI. Our team of expert data scientists and engineers have crafted the powerful AI engine behind Churned, enabling us to deliver predictive insights, automate engagement, and unlock real-time actions that reduce churn and drive growth. Churned is more than just a platform; it’s a game-changer that empowers customer success teams and marketers to maximize the value of every customer relationship.

This journey of innovation and growth is one we’re inviting you to join. Together, we’re shaping the future of subscription-based businesses, transforming how companies engage with their customers to drive loyalty, retention, and revenue.

Our mission

To empower customer success teams and marketers with AI-driven tools that go beyond the guesswork of traditional methods.

We provide predictive and prescriptive AI to not only identify at-risk customers but also offer real-time, actionable recommendations. Our platform connects the dots between data, engagement, and growth, helping businesses retain, reactivate, and maximize revenue from their existing customers. With Churned, we’re transforming the way businesses approach retention—making it smarter, simpler, and more effective.

Our mission

To empower customer success teams and marketers with AI-driven tools that go beyond the guesswork of traditional methods.

Our team

Meet our great team

We're a bold, innovative team driven by a shared commitment to growth. We challenge each other to think differently, celebrate every win, and push boundaries to achieve results that matter. Our focus is on delivering impactful solutions, supporting one another’s success, and embracing every opportunity to evolve—together, with optimism and excitement.