Life at Churned

Our story

In January 2020, Data Science Professor Francisco Blasques, along with his former Master's student Michiel Doornenbal and Maarten Doornenbal, founded Churned in Amsterdam. Recognizing the growing importance of customer retention for businesses, they identified a critical gap: while data is key to understanding customer health, companies often struggle to utilize it effectively. Businesses were caught between slow, expensive, and non-actionable consultancy services, or traditional customer success tools that rely on outdated, rule-based methods lacking advanced intelligence.

This realization led to the birth of Churned. Our mission?
To make AI scalable and accessible for customer success and marketing teams to maximize value and revenue from existing customers. We use different forms of AI to revolutionize customer success. From predictive AI that predicts customer behaviors, to prescriptive AI that guides you on what to do, and Generative AI that actually does it. It is designed to bridge the gap between B2C-level personalization and B2B-level depth

What’s Churned?

Churned is a VC backed AI-driven Customer Success Management Platform. We are an AI SaaS startup headquartered in Amsterdam, serving clients worldwide. Success starts with an amazing team: we are a group of talented, ambitious, like-minded people who are eagerly building an innovative company. We have fun while we build the next big thing!

As AI is the core of everything we do, we have a team of highly skilled data scientists and data engineers who have developed our AI engine. Together with the rest of the Churned team, we have built Churned AI, the AI-driven Customer Success Management platform that transforms your data into actionable retention operations and upsell machines.

This journey of innovation and growth is not just ours—it's an opportunity for you to join and contribute to shaping the future of Customer Success with Churned.