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Retain, reactivate and upsell to subscribers with Churned

Predictive AI built for high-volume subscription businesses. Churned tells you exactly which subscribers are about to leave, what to offer them, and triggers the action automatically.

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Trusted by

Europe's leading

one-to-many subscription businesses

Problem

Churn is costing you more than you think

High-volume churn moves faster than traditional retention strategies. Relying on reactive, manual processes leaves you chasing subscribers who have already moved on.

Too much guesswork

Disconnected data makes accurate predictions impossible and churn drivers remain hidden until the subscriber has already left.

Too little personalization

Lack of personalization wastes resources instead of optimizing between who needs a discount, an upgrade, or silence.

Too slow to intervene

Manual analysis delays your response and misses the window of opportunity. By the time a campaign is triggered, the subscriber is gone.

Too much wasted effort

Without dynamic segmentation, you waste effort on low-value accounts instead of protecting your highest-margin revenue.

Too manual to scale effectively

Too manual to scale

Static reports and custom models struggle to scale. Real-time attribution is the only turn experiments into a predictable growth engine.

Solution

Automated retention running on your subscriber data

Churned’s proprietary Predictive and Prescriptive AI engine continuously analyzes behavioral patterns to recommend and automate the exact next steps needed to retain, reactivate, or upsell every subscriber.

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Our process

How does it work?

Churned connects to your data, trains on your actual subscriber behavior, and triggers targeted retention campaigns automatically in your existing tools.

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Connect your data

Integrate your CRM, CPD, financial and marketing data using APIs or directly from your data warehouse to fuel the AI engine with real-time behavioral data.

Predict behavior

Process millions of data points to generate accurate churn predictions. Automatically segment your audiences by risk and value to ensure your team focuses on the subscribers that matter most.

Act with automation

Co-Pilot determines the Next-Best-Action for each subscriber profile and triggers it directly back to your existing stack. It continuously learns and adapts to behavioral changes to always deliver the right action at the right time.

Our process

How does it work?

Churned connects to your data, trains on your actual subscriber behavior, and triggers targeted retention campaigns automatically in your existing tools.

Explore our platform

Connect your data

Integrate your CRM, CPD, financial and marketing data using APIs or directly from your data warehouse to fuel the AI engine with real-time behavioral data.

Predict behavior

Process millions of data points to generate accurate churn predictions. Automatically segment your audiences by risk and value to ensure your team focuses on the subscribers that matter most.

Act with automation

Explore our platform

For Whom?

Who can use Churned?

Churned is designed for teams managing tens of thousands of subscribers, who need to handle millions of subscriber interactions without increasing headcount.

Direct-to-consumer and subscription box products

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Direct-to-consumer and subscription box products

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Digital media and publishing companies

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Digital media and publishing companies

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Utilities and energy with large subscriber bases

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Utilities and energy with large subscriber bases

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Gyms, wellness and community-based services

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Gyms, wellness and community-based services

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Automate your retention into a revenue engine

Co-Pilot identifies the right action for every subscriber profile and triggers it through your existing tools in real-time without anyone on your team managing it.

Deploy customer predictive models trained exclusively on your data.

Run continuous experiments that improve performance over time.

Trigger actions directly into your existing email, SMS, and CRM tools

Explore Co-Pilot AI

Integration

Connect everything

Use AI to predict, segment and target your most valuable audiences

Churned generates custom predictions and automatically organizes your subscriber base into precise audiences for targeted retention.

Identify at-risk subscribers using your own data and industry patterns.

Apply the same prediction engine to upsells, reactivation, and engagement.

Segment and deploy personalized campaigns by risk and lifetime value.

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"Churned helps us stay proactive. Instead of managing 20,000 people, we can segment accounts and focus on the top ones while responding to signals like upsell opportunities or potential churn."

Lloyd Rayner

Chief Revenue Officer, SaaS

"Churned helps us stay proactive. Instead of managing 20,000 people, we can segment accounts and focus on the top ones while responding to signals like upsell opportunities or potential churn."

Lloyd Rayner

Chief Revenue Officer, SaaS

"Before Churned, we relied on manual criteria to build health scores. It was nearly impossible with our diverse customer base and use cases. Churned's data-driven insights replaced guesswork with clear, actionable predictions."

Erik Beentjes

Team lead Digital Customer Success SaaS

Erik Beentjes

Team lead Digital Customer Success SaaS

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."

Louis Vanderhaeghen

Chief Digital Officer, B2C Subscription

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."

Louis Vanderhaeghen

Chief Digital Officer, B2C Subscription

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter

Co-Founder, B2C Subscriptions

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter

Co-Founder, B2C Subscriptions

"One of the big benefits of using Churned is having all our data analysed independently in one place. It removes the biases we previously encountered with different suppliers presenting their own interpretations."

Steffie Jansen

Marketing Manager, NGO

Steffie Jansen

Marketing Manager, NGO

"Churned provides us with 95% of the intelligence we need at a fraction of the cost it would take to build and maintain in-house tools. It’s a no-brainer for optimising churn prevention."

Kees de Graaf

Deputy publisher

"Churned provides us with 95% of the intelligence we need at a fraction of the cost it would take to build and maintain in-house tools. It’s a no-brainer for optimising churn prevention."

Kees de Graaf

Deputy publisher

We handle the data science so your team doesn't have to

Churned is built for high-volume subscription businesses with serious compliance requirements and real data complexity.

Fully compliant with ISO 27001, SOC 2 Type 2, and HIPAA.

Dedicated Field Data Scientist who makes your data AI-ready.

Most teams are fully integrated in three connections or fewer.

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Customer Success Stories

Yes. Our customers stick with us.

Find out why they keep using Churned.

NGO

Learn how War Child reduced donor churn by over 25% on specific cohorts. By segmenting donors based on risk, War Child improved retention and the effectiveness of its campaigns, ensuring long-term support.

reduced churn

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Subscription box

Discover how Thuysvers boosted email conversions by 32% and increased retention using Churned. By leveraging RFM segmentation, Thuysvers tailored its outreach to existing customers, maximising revenue from its loyal base.

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