Industry:
B2B SaaS
Service company
Uptrends
Size of customer base
Over 30,000 users across 100+ countries
Key products/services offered
Churn predictions, health scores, churn driver analysis, and automated engagement recommendations
Introduction
Uptrends is a leading SaaS provider specializing in synthetic monitoring solutions for websites, servers, and transactions. With over 30,000 users across more than 100 countries, Uptrends helps businesses optimize their online performance and ensure uptime reliability.
Problem statement
Uptrends faced challenges in identifying at-risk customers and understanding the key drivers behind churn. Without predictive insights, customer success managers struggled to focus on the right accounts, leading to missed opportunities for retention and upselling.
Our strategy
Churned integrated Uptrends’ customer data into a centralized dashboard, offering AI-driven churn predictions and personalized engagement insights. By automating outreach via Mailchimp and providing real-time alerts, Churned empowered Uptrends’ customer success team to proactively reduce churn and improve retention strategies.
Results
85% accuracy in churn predictions
A 20% lower churn rate than the previous year’s and predicted which clients would churn with an accuracy higher than 85%.
A 74% monetary reduction in churn loss compared to the previous year’s.
Key Take-Aways
Predictive insights help prioritize at-risk customers for retention.
Automated outreach improves efficiency for customer success managers.
AI-driven engagement reduces churn and boosts upsell opportunities.
Written by
Michiel Doornenbal
Founder & CEO
Written by
Martijn Jansen
Full stack developer
