With Churned, we can predict user behavior and take targeted actions, ensuring we prevent churn rather than react to it. It’s all about intelligent, data-driven decision-making.
Paul Bree
Retention Specialist
Industry:
Energy
Service company
Budget Thuis
Size of customer base
110.000+ in targeted segment
Key products/services offered
Predictive modeling, segmentation insights and real-time dashboards
Introduction
BudgetThuis is a multi-service provider offering energy, sim-only mobile plans, and internet/TV/phone packages. With 110,000 contracts in these segments, the company sought to extend its strong data-driven decision-making beyond its core energy product line.
Problem statement
While BudgetThuis had well-optimized retention for its energy business, its internet, TV, and phone services lacked predictive insights due to internal BI capacity constraints. Without targeted retention strategies, customer churn in these segments remained high.
Our strategy
Churned provided BudgetThuis with AI-powered predictive modeling, customer segmentation, and next-best-action recommendations. By integrating these insights, the company was able to optimize retention efforts, reduce workload on internal teams, and enhance customer engagement.
Results
Churn rate dropped from 50% to 38%
Streamlined internal processes and reduced reliance on BI
Increased efficiency with data-driven retention strategies
Key Take-Aways
Advice to others: Consider leveraging external predictive analytics partners to quickly fill capacity gaps and improve retention strategies for less prioritized segments of the customer base.
Overall experience: BudgetThuis appreciates Churned’s scientific approach, flexible engagement style, and ability to deliver reliable insights quickly.
Written by
Muus Ebbelaar
Business development
