Churned has been a game-changer for us by providing the right insights at the right time, allowing us to focus on value-based marketing.
Louis Vanderhaeghen
Chief Digital Officer
Industry:
B2C subscription
Service company
Just Russel
Size of customer base
85.000+
Key products/services offered
Predictive churn analytics, automated A/B testing and deep customer segmentation
Introduction
Just Russel is a fast-growing subscription-based scale-up with 85,000 active subscribers. The company provides recurring deliveries of essential products, ensuring convenience and quality for customers while focusing on scaling sustainable retention efforts.
Problem statement
Just Russel faced significant churn challenges due to an overemphasis on acquisition. Their reliance on manual churn tracking in Excel and BigQuery made it difficult to proactively identify at-risk subscribers, leading to missed opportunities for engagement and retention.
Our strategy
Churned’s AI-powered platform provided Just Russel with predictive churn analysis, automated A/B testing, and deep customer segmentation. By integrating Churned with their data ecosystem, Just Russel transitioned from reactive churn responses to proactive retention strategies, optimizing customer engagement and reactivation campaigns.
Results
Early improvements in reactivation campaigns
Greater visibility into churn drivers
AI-driven retention strategy in progress
Key Take-Aways
Proactivity is Key: Prioritizing churn prevention early helps maximize customer lifetime value.
AI Integration Simplifies Complexity: Leveraging AI-powered insights helps scale personalized marketing efforts efficiently.
Data-Driven Decision Making: Churned’s analytics empower Just Russel to make informed retention strategies.
Written by
Muus Ebbelaar
Business development
