Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes.
Pieter Duys
Founder - ThuysVers
Industry:
B2C subscription
Service company
ThuysVers
Size of customer base
25.000
Key products/services offered
Churn analytics, RFM segmentation and Next Best Actions
Introduction
Thuysvers is an online grocery delivery service specializing in fresh, high-quality food. With a customer base of 20,000, the company delivers sustainable fruits, vegetables, dairy, meat, and seafood directly to homes, ensuring ethical and convenient shopping experiences.
Problem statement
Thuysvers lacked insight into customer churn patterns and struggled to personalize its marketing. With a one-size-fits-all approach to email outreach, they were missing crucial opportunities to retain customers and drive higher engagement and revenue.
Our strategy
Churned’s AI-powered segmentation and predictive analytics enabled Thuysvers to categorize customers using RFM analysis and deliver personalized product recommendations. A marketing experiment compared generic newsletters with personalized outreach, optimizing retention and engagement.
Results
32% higher email conversion rates
Retention rate improved from ~30% to ~40%
€2 to €14 increase in revenue per email
Key Take-Aways
Targeted marketing increases email conversion rates.
Personalized recommendations improve customer retention.
AI-powered segmentation optimizes customer engagement strategies.
Written by
Michiel Doornenbal
Founder & CEO
