What impressed us most was Churned’s use of AI and machine learning to provide actionable insights. It's not just data in a dashboard; it gives us smart recommendations to reduce churn effectively.
Pepijn Speckmann
Head of Impact & Operations - PLNKTN
Industry:
B2C subscription
Service company
PLNKTN
Size of customer base
35.000+ Active customers
Key products/services offered
RFM segmentation and predictive reactivation models.
Introduction
PLNKTN is a fast-growing B2C subscription company specializing in plankton-based health supplements. With 31,000 total customers and 9,400 active subscribers, PLNKTN focuses on delivering high-quality, sustainable wellness products through a subscription model.
Problem statement
PLNKTN struggled to retain subscribers effectively due to a lack of deep customer insights. Manual churn tracking and basic dashboards provided limited visibility into customer behaviors, making it difficult to create tailored engagement strategies and optimize retention efforts.
Our strategy
Churned provided PLNKTN with AI-driven segmentation, predictive churn analysis, and automated A/B testing recommendations. By integrating demographic insights like gender, urbanity, and property value, PLNKTN optimized its Welcome Journey to reduce churn and enhance personalization.
Results
€29,400 saved in 7 months
4% monthly churn reduction
Enhanced retention through AI-driven segmentation
Written by
Muus Ebbelaar
Business development
