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Retain, reactivate and upsell to customers

with Churned

Churned helps Customer Success, Fundraising and Marketing teams engage the right customers at the right time with predictive insights and personalised actions–all at scale.

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Trusted by

Europe's leading

one-to-many subscription businesses

Problem

Churn is costing you more than you think

Churn could be silently draining your revenue. Manual processes and scattered data make it impossible to proactively engage customers and effectively reduce churn.

Guesswork isn't cheap

Manual churn prediction can lead to fewer retained customers, and more money spent on attracting new ones.

Scattered data, scattered insights

Siloed data makes it impossible to see the full customer picture and consistently choose the best possible engagement decisions.

Over-reliance on internal teams

Relying on in-house technical teams for analysis slows your responses and can let churn signals go unnoticed.

Lack of personal
engagement

Generic outreach doesn’t work and one-to-one engagement is too costly. Personalisation at scale is key to driving loyalty.

Doing it alone is expensive

Building custom predictive models and protocols can cost you significant amounts of time and money.

Solution

Maximise retention with minimal effort

Churned uses predictive and prescriptive AI models to organise customer data and use it to identify patterns of behaviour. It then recommends personalised next steps that help you retain, reactivate or upsell to customers.

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Our process

How does it work?

Churned unifies customer data from your existing tools into a single platform. AI models identify your at-risk segments and recommend automated steps to retain, reactivate and upsell.

Connect your data

Integrate your CRM, support, usage, financial and marketing data using APIs or directly from your data warehouse. Churned consolidates this data into one platform so you have a single customer overview.

Predict behaviour

Based on data patterns, our predictive AI model identifies which customers are at risk of churn, ready for upsell, or primed for reactivation. You can then confidently target the most at-risk segments.

Act with automation

Our prescriptive AI model identifies the next best action to perform for each segment and automates it. This lets you deliver targeted, timely messages that drive retention, reactivation, and growth at scale.

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For Whom?

Who can use Churned?

Whether you're a Customer Success Manager handling B2B clients or a Marketer messaging individual subscribers en masse, you'll get pinpointed recommendations on how and when to engage with those at risk of leaving.

B2B SaaS companies

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Product subscriptions

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Publishers

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Energy companies

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Non-profit organisations

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Hassle-free data integrations

Churned connects easily with your existing data sources and tools, so you can get your retention efforts ready to go in days, not weeks.

Transform your complex, siloed data into a single overview.

Get accurate predictions and nuanced next steps per segment.

Enjoy hassle-free data integration for a quick start.

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Integration

Connect everything

Real-time predictive insights into customer behavior

Quickly identify churn risks with in-depth analytics.

Use predictive AI to identify customers at risk of leaving by behavioural patterns.

Take the best course of action with prescriptive AI recommendations.

Confidently target those most in need of attention to increase retention.

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"Churned helps us stay proactive. Instead of managing 20,000 people, we can segment accounts and focus on the top ones while responding to signals like upsell opportunities or potential churn."

Lloyd Rayner

Chief Revenue Officer, SaaS

"Before Churned, we relied on manual criteria to build health scores. It was nearly impossible with our diverse customer base and use cases. Churned's data-driven insights replaced guesswork with clear, actionable predictions."

Erik Beentjes

Team lead Digital Customer Success SaaS

"What impressed us most was the AI-powered predictive model that not only identifies churn risks but also provides actionable insights, allowing us to adapt our marketing strategies effectively."

Louis Vanderhaeghen

Chief Digital Officer, B2C Subscription

"Without Churned, we would still be sending blanket emails to all customers. Now, we can identify high-value segments and act strategically, saving time and improving outcomes."

Pieter

Co-Founder, B2C Subscriptions

"One of the big benefits of using Churned is having all our data analysed independently in one place. It removes the biases we previously encountered with different suppliers presenting their own interpretations."

Steffie Jansen

Marketing Manager, NGO

"Churned provides us with 95% of the intelligence we need at a fraction of the cost it would take to build and maintain in-house tools. It’s a no-brainer for optimising churn prevention."

Kees de Graaf

Deputy publisher

Automated personalised engagement at scale

Our prescriptive AI model takes insights from customer data and turns them into personalised recommendations.

Engage with customers through the right channel at the right time.

Save time as Churned looks after the strategy and execution behind automations.

Reduce the workload of your Customer Success and Marketing teams.

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Customer Success Stories

Yes. Our customers stick with us.

Find out why they keep using Churned.

NGO

Learn how War Child reduced donor churn by over 25% on specific cohorts. By segmenting donors based on risk, War Child improved retention and the effectiveness of its campaigns, ensuring long-term support.

reduced churn

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Subscription box

Discover how Thuysvers boosted email conversions by 32% and increased retention using Churned. By leveraging RFM segmentation, Thuysvers tailored its outreach to existing customers, maximising revenue from its loyal base.

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Pieter

Co-Founder, B2C Subscriptions