Uptrends, a SaaS company founded in 2007, has offices in four locations – USA, Netherlands, Germany, and France, and customers in more than 100 countries worldwide. The company operates on the B2B market providing innovative synthetic monitoring (server and website) platform for over 30,000 users at companies of all sizes, helping their clients to stay on top of their entire online presence. Despite operating in a very competitive market, Uptrends has been honored with the number one spot on the Main Top 50 list in both 2019 and 2020.

Uptrends has undeniably achieved great success, but as one would expect, a booming company is continuously looking for ways to grow even faster. In the increasingly competitive and ever-changing business environment, organizations’ need for data innovations is more critical than ever. With the ambition in mind, Uptrends decided to partner with Churned to accelerate growth by reducing customer churn, increasing upsells, and improving customer service qualities. For the past two years, Churned has been working with Uptrends side by side to help the company optimize its customer retention strategy. Uptrends' goal was to get a better overview of customers and their health, better serve its customers using the existing database, help customer success spend their time more effectively, and, ultimately, reduce churn.