Our strategy
To generate more turnover from existing customers through smart email marketing, Churned AI was employed to personalize and optimize Thuysvers' marketing efforts. Churned performed an RFM (Recency, Frequency, Monetary) segmentation on Thuysvers' customers to identify specific characteristics that would make their 'next best actions' more effective. For the RFM segments (Potential) Loyalists & Champions, which have significant order history, the AI engine was able to generate accurate product recommendations. The strategy applied was as follows: • ⅓ of customers received the regular newsletter • ⅔ of customers received the Churned product recommendation